Sales Tip for April 2006 - Volume 3

Danny Wood is a nationally known trainer and speaker on sales and sales management.

Danny specializes in working with business owners, CEO’s and senior managers to maximize the return on what is often their most underutilized resource, the sales team.

Danny’s work has been noted for providing his clients with the ability to realize millions of dollars in additional business that would otherwise have never materialized or would have been lost to competitors.

His knowledge, experience, and tremendous respect for the Sales Professional led to his being selected by NJEntrepreneur.com to be their Sales Expert.


"I have finally gained great control over the sales process in my firm."
Marc Blumenthal - Principal
Sax, Macy, Fromm

"Our staff has new confidence and much less fear."
Richard Magid - President
Soundboard, LLC

"I can’t remember the last time I heard, Boss – Our prices are too high."
John Fernandez - Owner
Signmasters, Inc

"Our sales went up 30% since we started with Danny’s program."
Jim Margiotta – President
PBI-Dansensor America, Inc.

Sales Myth:
Setting Goals is Simple


Many salespeople feel that if they have a quota, they have a goal. Quotas are not goals – they are assigned numbers.

In many cases, a salesperson doesn't even believe a quota is achievable. There is no personal motivation to achieve this number because there has been little or no discussion about why this number is important for the salesperson.

If a goal means nothing to the person, there won't be a lot of effort put into reaching it. A goal is something a person strongly desires and makes a commitment to work for. When salespeople set their own goals, they feel more motivated to achieve them.

1) To begin to set your own goals, first decide what you want - new furniture, a big screen television, $5000 in the bank?

2) Then determine ... How much in commissions or new business will it take to get you where you want to be? What has to happen to get that amount?

3) The next step is critical: Write the information down – determine what you want to make and a plan to get there.

4) The final step is to set a time frame.

Now you have a plan to follow and you can track how well you are doing.

Setting and achieving real goals takes time, thought, and planning. The great news is that once you have invested this time, you have taken a major first step toward achieving your goals.
 

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Friday, April 21, 2006
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Danny Wood Enterprises, LLC
201 Route 17 North, Suite 300
Rutherford, NJ 07070
Ph: (201) 842-0055
Fx: (201) 842-0789
Danny@DWESalesGrowth.com
http://www.DWESalesGrowth.com