Sales Tip for October 2009 - Volume 4

Danny Wood is a nationally known trainer and speaker on sales and sales management and a Sandler Training affiliate.

Danny specializes in working with business owners, CEO’s and senior managers to maximize the return on what is often their most underutilized resource, the sales team.

Danny’s work has been noted for providing his clients with the ability to realize millions of dollars in additional business that would otherwise have never materialized or would have been lost to competitors.

His knowledge, experience, and tremendous respect for the Sales Professional led to his being selected by NJEntrepreneur.com to be their Sales Expert.


"I have finally gained great control over the sales process in my firm."
Marc Blumenthal - Principal
Sax, Macy, Fromm

"Our staff has new confidence and much less fear."
Richard Magid - President
Soundboard, LLC

"I can’t remember the last time I heard, Boss – Our prices are too high."
John Fernandez - Owner
Signmasters, Inc

"Our sales went up 30% since we started with Danny’s program."
Jim Margiotta – President
PBI-Dansensor America, Inc.
 


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There Is No Such Thing As A Good Try


Let's conduct an experiment. In a moment, I want you to stop reading and try to put this newsletter down. After you've put the newsletter down, count to 10 and pick up the newsletter; then continue from where you let off. Remember to note your place.

On your mark, get set, go. Try to put the newsletter down. Go ahead, give it a good try.

Did you put the newsletter down?

If you did, you didn't try; you actually did put the newsletter down. If you didn't put the newsletter down, it's because you didn't try.

Confused? Don't be. Just remember Yoda's words from The Empire Strikes Back: "Do. Or do not. There is no try."

Here's the point. Yoda was right. There is no "try." You either do something or you don't. "Try" is a weaselly word. At best, "try" communicates an intention, not a commitment.

With this point in mind, consider the following statements:

  • "I'll try to make some prospecting calls today."

  • "I'll try to get back to the prospect this week."

  • "I'll try to get a decision from the prospect before the end of the month."

  • "I'll try to get that report done by tomorrow afternoon."

You either schedule time for the activity, then do it; or you don't. There is no in-between.

Suppose we extend the "try" concepts to other areas of our lives:

  • "I'll try to love my children."

  • "I'll try to look both ways before crossing the street."

When the outcome is important, we leave "try" out of the equation. Don't Try - Commit.

The next time you're about to say that you'll "try" something, reconsider your approach. If the outcome of the activity is important, don't try; instead, commit. If the activity isn't important, then why even try?

© Sandler Systems, Inc.  All rights reserved.

 

November - Executive Luncheon
Thursday, November 12th 2009  |  11am-1pm

When the selling gets tough, the tough learn to sell better!

Call (201) 842-0055 or Click

Danny Wood Enterprises, LLC
301 Route 17 North, Suite 800
Rutherford, NJ 07070
Ph: (201) 842-0055
Fx:
(201) 939-0977

Dwood@Sandler.com
http://Dwood.Sandler.com

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