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If you could not fail, what would you attempt? Take a few
minutes and jot down a few things you WOULD do (not COULD do,
but WOULD do) if your success was guaranteed.
How many of them did you come up
with? Two? Three? Four? More?
Would you call on your competitors'
biggest customers in an attempt to woo them away?
Would you meet with the customers
who eat up a disproportionate amount of your time and tell them
they must increase their volumes of business with you or you
won't be able to give them the amount of attention you have been
providing?
Would you schedule appointments with
your top ten customers for the express purpose of identifying
prospects to whom they can refer you?
If you take away the option to fail,
there' s hardly anything you wouldn't attempt.
Completely removing the possibility
of failure, however, is not possible. Failure is a natural part
of the human experience. Everyone will "fail" at something -
perhaps many things - during their lifetime.
Unfortunately, fearing failure -
making the wrong choice or taking the wrong action - holds many
people back from taking any action at all, a strategy that
creates double negative outcomes. The first and most obvious
negative outcome is missing the opportunity to succeed. The
second negative outcome is missing the opportunity to learn from
a "failed" attempt - obtain the valuable knowledge that is often
revealed from attempts that don't create the desired result. It
is often the lessons learned from our failures that allow us to
go on and accomplish great things.
The real challenge in life is not to
make the correct decision and take the correct action all the
time. The real challenge is to just make a decision and take
action ... and accept and learn from the result. David Sandler
once said, "There is no status quo." He explained that you are
either taking action and gaining ground, or you're standing
still - perhaps, waiting for something to happen - and losing
ground to those who are taking action and succeeding.
© Sandler
Systems, Inc. All rights reserved.
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